The Story of a Red Shirt
My name is Jeremy Litchfield and I am the founder of Atayne. One question I get a lot is, "Why did you start Atayne?" Here is the simple answer, a red shirt. If you want more of the details and a behind the scenes look at entrepreneurship, running, and relationships check out my blog postings. You can also check out my official blog on Wordpress.
Recent Posts on The Story of a Red Shirt
January 21st
The story of a Red Shirt has remodeled and we are moving. Check us out at our new digs – http://www.atayne.com/red-shirt-blog/. We still have some more design work to do, but we would love to hear your initial thoughts.
January 12th
I recently caught my first cold of the season. I guess most people do not think that is a big deal, but I was on a rally of nearly three years without a cold. The good news is it was not too bad. It slowed me down for a day or two, but then I [...]
January 7th
To kick off the New Year at the Story of a Red Shirt, I am featuring another great guest blog from Rebecca. I hope she is not trying to take my job! —– Elyse Chen, one of CSR Asia’s Beijing staffers, recently shared some of her thoughts on fo...
December 23rd
I was recently forwarded an email written by a woman shortly after losing her husband to a long battle with esophageal cancer. The man at the center of the email was Forrest Church, the former Senior Minister of All Souls Church in New York City. While ...
December 16th
Every once in a while, I give the readers of the Story of a Red Shirt a break from my ramblings and rants by featuring a guest blog writer. You are all in for a treat and a early holiday present! My life and business partner in crime, Rebecca, was recen...
November 30th
Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of...
November 3rd
“There’s those thinkin’ more or less, less is more, but if less is more, how you keepin’ score? It means for every point you make, your level drops. Kinda like you’re startin’ from the top… and you can’t do ...
October 30th
Unless you live under a rock, it is hard to avoid the barrage of “green” and “sustainable” products that are flooding the market. A lot of companies behind these products are truly dedicated to reducing their impact on the environment. Unfortunately, th...
October 19th
…but loud as could be in the house of Atayne. I have not posted in a while, but there is a good reason for that. The last 2 weeks my nose has been in my computer working on our new web store. It has been a very time consuming and frustrating proce...
October 1st
Rather interesting title for a blog posting by the founder of a fledgling company. Wouldn’t you expect to see something like: BUY NOW, BUY OFTEN, BUY A LOT? Anyone who knows me at all probably knows the BUY, BUY, BUY approach is not in my personality (...