A Wasteful Surprise

by Jeremy on August 27, 2010

I am back in the swing of things after the wedding and am now writing the first Red Shirt blog posting as married man!  To say our wedding day was perfect was an understatement.  It just all came together.  Then again, it could have been down pouring rain, but it still would have been perfect somehow. (And no, that is not our son Becca is holding, that is our nephew.)

We returned home from a mini-honeymoon in Eastport, ME and were greeted with a pile of gifts.  We didn’t really register for a lot of stuff.  Since we are both in our 30s we already had plenty of it, including some family heirlooms, hand-me downs from former roommates, and acquisitions we’ve made ourselves.  In fact, being the treehuggers that we are, we encouraged re-gifting and experiential gifts.

Nevertheless, we did have items on registries at Amazon, Target, and William Sonoma (the first two will donate a percentage of sales to one of our favorite charities).  Since our return, gifts or cards have arrived almost daily.  I have been putting more than our fair share of cardboard out on recycling day.  Even though we are recycling (or holding for later reuse) all the packaging material, I still have been feeling bad about all the excess packaging that comes with physical gifts.

The other day, we received a couple more packages.  One item came in a decent sized box but was very light.  I was curious what was inside, so I opened it immediately and was surprised to find one rather small item, a grill cleaning brush.

I was not surprised that we received the brush.  We had registered for it (and it went along with a grill that we had already received).  Yet, I was surprised that such a small item was shipped in such a large box.  Let’s do a little math:

  • If you measure the brush at its widest points for length, width, and height, the total volume is 90 cubic inches (18” x 2.5” X 2”).
  • It was shipped in a box designed to hold over 1,437 cubic inches (18.25” x 9” x 8.75”).
  • Our new grill cleaning brush used up about 6% of the box’s volume.  But instead of Amazon filling the rest of the space with 15 more brushes, they shipped us something else: 1,347 cubic inches of air (contained in plastic bubbles).

Someone might argue that it is not that big of a deal since air does not weigh anything.  It likely does not cause any extra emissions — no extra weight is shipped.  I would partially agree with that argument.  But here is the real issue.

The empty space in the box took up unnecessary space in the shipping vehicle (most likely a truck).  This space could have been filled by several other packages, but instead those packages had to go on another truck.  All the empty space adds up to more trucks on the road.  To understand how big this impact could be, I am going to do a little more (albeit rough) math:

  • In 2009, Amazon sold over $24.5 billion of merchandise
  • If we assume the average order size is $200, they received 122.5 million orders in 2009
  • If we assume 25% of the orders were digital/downloadable goods (music, ebooks, software, etc.), Amazon shipped almost 91.9 million packages (75% of 122.5 million).
  • Assuming only 5% of their shipments are wastefully packaged like mine, Amazon shipped almost 6.2 billion cubic inches of air in 2009 (91.9 million packages x 5% x 1,347 cubic inches of wasted space). This 6.2 billion cubic inches is equal to 3.5 million cubic feet.
  • To transport this 3.5 million cubic feet of air required 894 trucks with 53’ trailers (each can hold 4,005 cubic feet)
  • Assuming each truck was driven only one day and covered 400 miles (truckers can only drive 11 hours per day), this required over 2.5 million gallons of gas (assuming 7 mpg, average for tractor trailers is 5 to 9).

So what might appear to be just some extra space in a package could actually be 2.5 million gallons of wasted petroleum.  And don’t get me started on the trees cut down for the unnecessarily large boxes…

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A Little Positive Energy

by Jeremy on August 4, 2010

“A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.”

-Herm Albright

Sometimes when you are deep in the trenches of the battle we call life, it can be hard to reflect on all the positive things going on.  Unfortunately, I find myself in that situation a lot.  Building Atayne is no easy task.  Every time I cross something off my list, 37 new things appear.  At times, it can be very overwhelming.

Once in a while, though, I do take the time to sit back and reflect on all the positive things in my life.  In fact, I just did it.  So I decided to write a quick post and share with anyone who wants to listen (or I should say read).

Atayne is currently working on a project with a great race, Freedom’s Run.  They are buying all their participant tops from us.  We get quite a few calls from events interested in buying our apparel.  Unfortunately, most of them fall through.  A lot of races like the idea of buying a 100% recycled performance top made in the USA.  However, when they see the price they go back to the standard virgin top made overseas.

This was not the case with the great folks at Freedom’s Run.  They told me from the start that they wanted participant tops that were made in a more responsible manner – 100% recycled and made in the USA.  They are paying quite a bit more to purchase our tops.  They are definitely walking the walk for their green talk.

If you plan on running a race this fall, please consider Freedom’s Run.  Not only do they truly lead with their values, they have a race for everyone (26.2 • 13.1 • 10K • 5K • Kids Run).

So far in 2010, Atayne is operating profitably.  Granted, I still do not pay myself, but I still view this as a huge accomplishment.  Especially when many industry vets told me I should not expect to turn a profit until we hit critical mass, about $5 million in sales.  While I do love proving people wrong, the best part of this is we are now generating money from our operations to help grow the company.  We are currently working on 15 new styles that will roll out over the next 3 to 6 months.

Atayne was recently approved for a pretty sizable loan from our bank, Bangor Savings Bank.  This will not only be instrumental in helping us expand our line, it will help to address the out of stock issues we have struggled with the past 2 years.  If you are looking for a good Maine based bank, I cannot say enough positive things about Bangor Savings.  The loan aside, they truly care about their customers.

Finally, and undoubtedly, the most exciting.  I am getting married this coming Saturday. The loyal readers of The Red Shirt Blog have met Becca (at least virtually through her guests posts).

Things may be a bit quiet on the blog for the next couple weeks as Becca and I start a very exciting journey together!

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Seventh Generation and Walmart, a Match Made in…

July 30, 2010

On Monday (July 26th), Seventh Generation and Walmart announced that they are forming a long-term strategic partnership.  The goal is to make sustainable living more accessible to consumers across the U.S.  This will include shelf space (physical and virtual) for Seventh Generation products at 1,500 Walmart stores and on Walmart.com. This is an interesting partnership, [...]

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A Tale of Two Types of Corporations

July 8, 2010

This afternoon, I listened in on the B Corp quarterly update call.  Almost two years ago, Atayne became a certified B Corporation. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions on the long-term interests of their employees, suppliers, community, consumers, and the environment. The ultimate goal of [...]

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Is American Apparel Responsible Apparel?

June 28, 2010

Becca recently forwarded me a very interesting blog entry about American Apparel (AA).  There is no shortage of controversy around AA.  As the blog points out they have a history of sexist ads, an allegedly perverted boss, and sexual harassment lawsuits. The entry titled, “Above Size 6 Need Not Shop: American Apparel Strikes Again”, goes [...]

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What Does it Mean to Be Green? – Part II

June 14, 2010

Thanks Mike and Blaine for joining the conversation from my previous post, What Does it Mean to Be Green? – Part I.  For those that did not comment, I hope I at least got your brain thinking about the topic. Now, onto the moment you have all been waiting for…my opinion! First, I should start [...]

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What Does It Mean to Be “Green”? – Part I

June 3, 2010

I recently came across a blog post written by Sarah Ewing of ShoreBank that posed the question, What Does “Green” Mean to You?  The post addresses the fact that how people define “green” can vary considerably.  As Sarah writes, “A quick poll of attendees at ShoreBank’s Green Festival Chicago booth revealed that the word ‘green’ [...]

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Is Banning Bottled Water the Solution?

May 18, 2010

I recently read in Treehugger that the residents of Concord, MA voted to ban the sale of bottled water by next January.  This is the first town in the country to take this action.  Judging by the 781 Diggs and 69 comments (and still growing) the article has gotten, I would say environmentalists across the [...]

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A Model of Transparency

April 23, 2010

A few days ago, I received an email from a clothing brand for which I have a tremendous amount of respect.  In my mind, they are far ahead of the pack in terms of designing and making “sustainable” apparel.  However, the email disappointed me.  In fact, I found it to be very misleading to the [...]

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“What Can You Do?”

April 14, 2010

That was the question posed by 5th grader Forest Campos in the title of the poem he submitted for the 2010 Green Up Vermont Poetry Contest.  Congratulations to Forest for winning the 5th to 8th Grade group.  I wanted to share Forest’s poem, as I was personally impressed.  It is quite obvious that Forest is [...]

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