Is our apparel Trash or Treasure? Traditional performance apparel is made from virgin,
non-renewable materials, contain questionable chemical treatments, and
usually find their ultimate home in a landfill. Our competitors call
that a treasure. We call it trash. At Atayne, we use recycled polyester
(from plastic bottles) and Cocona (activated carbon from coconut shells)
to create our performance apparel. Our competitors might call that trash.
We call it a treasure. Why do we do it?
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