What does Atayne mean?
Atayne is a play off the verb attain. We started Atayne with the strong belief that there were too many compromises in the current offerings for athletic and outdoor gear. These compromises created essentially two options:
- Compromise your environmental and social values to attain high performance
- Compromise high performance to attain your environmental and social values
We decided to create a third option – compromise nothing, attain anything.
Do you really make athletic gear from trash?
That’s what we like to call it. We take what others might think of as trash (plastic bottles, old garments, old shoes, race numbers) and use it to make innovative and high performing athletic and outdoor gear. In fact, sometimes we sit around with all kinds of trash and brainstorm about new products we can create. We call it trash talkin'.
What’s the deal with the Red Shirt?
Back in May 2007, company founder Jeremy Litchfield went out for a run in a new red performance shirt on a hot and humid Washington DC morning. By the time he finished his run, the lower half of his body was covered in red dye. Adding insult to injury, his shorts, socks, and shoes were all stained in red dye. After doing some research he realized that current performance apparel is based on outdated technologies that pose harm to people and the planet. The next day he quit his job and started Atayne. For the full story on the original red shirt, check out Jeremy's blog
How can I stay up to date on Atayne?
We have a whole lot going on, so if you want to stay in the loop, sign-up for our newsletter
, become a fan on Facebook
, or follow us on Twitter
. You can always drop us an email or give us a ring as well.
How does your takeback program work?
It’s a startling fact, 85% of all textiles end up in a landfill. We want to do our part to prevent this destructive model. Instead of looking at old gear as a problem, we look at it as inspiration for new gear.
We are now accepting any brand of fully worn, 100% polyester performance tops. Instead of immediately recycling these into new material, which is the model of most takeback programs, we will look to use the materials in their existing state to create new products. Remember the 3Rs – first you Reduce, then you Reuse, and finally you Recycle.
To send us your “trashed” top:
Attn: Atayne Trashed Top
96 Maine St #131
Brunswick, ME 04011
Once we receive and verify it is an accepted item, we will send you a code to receive $5 off your next purchase in the Atayne online store. Instead of mailing, you can also visit us at one of our events. Click here to check out our event schedule
. Please note, currently we can only accept 100% polyester performance tops. Any other item that is sent to us will be donated to Goodwill or the Salvation Army (so, please check the label first).
So you make athletic gear from trash. What else are you doing for the common good?
While our primary business is making athletic and outdoor gear from recycled materials in the USA, our passion and purpose is to inspire positive environmental and social change. We organize trash runs
at races, consult with events on how to reduce their impact on the environment, manufacture our products in North America (US and Canada), and became a certified B Corporation
in 2009. The list could go on and on. Take a look around our website. We hope you will agree that we run/jog/bike/skip/cartwheel/walk the walk.
Do you sponsor races, charity events, or groups?
We love to support events and groups that are doing great things for people and the planet. Unfortunately, as a young company, we have very limited sponsorship funds. But that doesn’t mean we can’t help! If you have an idea, send an email to email@example.com. To help spark some creativity, here are some things we have done in the past:
- Organized volunteers to run a race and pick-up trash, a.k.a. Trash Running. This is one of our favorite and most impactful activities. In past events, we have helped divert over 75% of the event’s waste from going into a landfill.
- Consulted with events on how to minimize their impact on the environment.
- Created custom apparel for race participants or a fundraiser.
If you have other ideas, we would love to hear them. The more creative and wacky, the better.
I love Atayne; can I work there?
We are always looking for fellow Atayners to join the crew. If you are interested in seeing what we have going on, DON’T send us your resume or cover letter! That is not our style. Find another way to get our attention after taking a look here
All your tops have designs on them. Can I just get a plain top?
To us, that’s kind of like asking why does your country have a constitution and a flag? The point of view IS the point.
We think there are plenty (actually too many) plain shirts emblazoned with the marks of multi-million dollar corporations. We also think there are plenty of people with something to say. People who want to promote their values and the causes they believe in, and not just the logo of a billion-dollar brand.
However, if you represent an organization (making or inspiring positive social & environmental change) that is looking to buy custom tops
, we would love to work with you. For more information, drop us a line using this form
or call us at +1.888.456.0470.
What are your products made from?
By now you probably figured out we make our gear from trash. To be a bit more specific, the primary material we use is recycled polyester.
How do you make recycled polyester?
First off, we don’t literally make the recycled polyester fabric ourselves. Maybe someday. But until then we have some great partners we work with.
Now then, not many people realize that PET bottles and containers (#1 Plastics) are a form of polyester. That is why they can be recycled into a variety of different fabrics, including performance fabrics. The recycling technology has advanced greatly over the last few years, so polyester made from recycled plastic bottles is virtually identical in appearance and quality to non-recycled fabrics.
The process for turning plastic bottles into recycled polyester tops is a 5-step process:
- Yarn manufacturers purchase large bales of plastic bottles from recycling facilities. The manufacturer shreds the bottles into small pieces and cleans them under high pressure hot water to remove dirt and debris.
- The plastic shreds are melted and spun at high speeds until it turns into foam. The foam is pushed through a tube with small openings. Out of the openings come textured fibers called filaments.
- A machine twists the filaments together to make long strands of recycled polyester yarn.
- Fabric mills purchase the yarns and knit or weave them into great fabrics for a variety of uses.
- Atayne buys the fabric and hands it over to our cut & sew manufacturer to stitch it into Atayne gear using our designs.
Why is recycled polyester better than virgin polyester?
There are two primary reasons we think recycled polyester is better than virgin polyester.
First, it uses plastic bottles, which would most likely end up in a landfill otherwise. Despite the progress that has been made with municipal recycling, less than 30% of plastic bottles are recycled in the United States.
Second, it takes a lot less energy (estimated at 70% less) to make recycled polyester than it takes to make virgin polyester.
On top of all that, it is just plain fun to tell your friends that you wear trash. Not so cool or sexy to say, I wear virgin polyester.
How should I clean my Atayne tops?
Over 80% of a garment’s impact on the environment comes from consumer care. Translation, washing and drying your clothing not only takes away from play time, it has a big impact on the environment.
Before you toss that sweaty top in the clothes hamper, stop!!! We recommend that you do not wash your workout gear after every use. Play hard. Rinse top in the shower. Hang to dry. Repeat several times.
Once you decide it’s time to put your top through the machine, our care instructions are pretty simple: wash in cold water with like colors using non-toxic, biodegradable detergents and hang to dry.
If after awhile, your Atayne top starts to stink (usually in the armpits) after one workout, it's telling you that it is time for a vinegar soak. Put 1-2 tablespoons of white distilled vinegar in a bucket with enough water to cover one shirt and let that sit for 24 hours or so. Rinse. Wash in the washer -- and it should be fresh again for another long haul.
Where do you make your products?
We are committed to minimizing the miles our gear has to travel during production as well as creating jobs in the communities where most people are buying our products. Therefore we are currently committed to a US-based production and supply chain (as of this update, June 2013). Below is a list of our current products and where they are manufactured.
- Men's and Women's Grind T and Trash T - The recycled polyester is made in North Carolina and the garments are cut & sewn in the northeastern part of the USA.
- Men's and Women's Grind Cycling Jersey - The recycled polyester is made in North Carolina and the garments are cut & sewn in the northeastern part of the USA.
As you might imagine, deciding who to do business with is complicated. For example, as a small company, we cannot work with any business partner, as they often require minimum volumes that dwarf what we can do.
What process do you use for printing?
All of our graphics are applied using water based or phthalate-free inks. Our goal is to find the safest way (for people and the planet) to allow you to express your point of view.
Does the material in your sportswear break down easier than traditional athletic gear?
No they do not, and that is the point. We think that it is important for athletic and outdoor gear to last a long time. In our minds, the greenest piece of gear you can get is the one your already own. We just ask that when it is time to buy something new, give us a shout. And once you have Atayne gear, keep it out of the washer and dryer to sustain its life (see cleaning instructions above)!
Do you plan on expanding your line of gear?
Absolutely! Our goal is to offer a full line of high performing athletic and outdoor gear made exclusively from recycled materials. We are currently working on several new styles of tops and shorts.
Shopping & Shipping Questions
Can I get Atayne shirts for my race or group?
Does a bear…oops, that is not appropriate. The short, appropriate answer, is yes, we can probably work together. For more information, visit our custom apparel page
or call us at +1.888.456.0470.
Do you have gift certificates available?
Absolutely! They can be purchased right from our online store
I’ve got a gift certificate/promotion code, how do I use it?
At check out put your code in the Promotional or Gift Certificate Code field and press apply. The savings are that simple!
How soon will my order ship after I place the order?
Once an order for an "in-stock" item is placed, we typically ship within 3 to 5 business days. Custom made, hand-crafted orders will take longer. Please note we do not ship on weekends or holidays. If you need to receive your product ASAP, please call customer service at +1.888.456.0470 and we will see what magic we can work!
How do you ship your products?
It depends on where it is going and when you need to get it there. All orders shipping to addresses in the United States are normally shipped via United States Postal Service Priority Mail. Once the order is shipped, you should receive it in 2 to 3 days. If you place an order online, you can check the status of your order via the email confirmation you receive. The email confirmation will provide a USPS shipment tracking number. Through www.usps.com, you can track your shipment delivery.
Do you offer overnight shipping?
Overnight shipping is not offered as an option through our online store. If you need to receive your product ASAP, please call customer service at +1.888.456.0470 and we will see what magic we can work!
Do you ship internationally?
We sure do! All international orders including Canada are shipped International First Class Mail. At this time, shipment delivery of these orders cannot be tracked online.
What methods of payment do you accept?
We currently accept Mastercard, Visa, American Express, Discover, Diner’s Club, PayPal, Google Checkout and Atayne Gift Certificates.
How can I return or exchange an item?
All Atayne gear comes with our love guarantee
: if you do not love your Atayne gear, please contact us and we will right any wrong. If you need to return or exchange an item, please call us at +1.888.456.0470 or email firstname.lastname@example.org. We will supply you with a shipping label to send the product(s) back to us and promptly send you a new item or refund your credit card.
The POV Performance tops were designed to be longer than your average running top and to fit closer to the body.
Click on the item below to view the size charts. Or you can view all our size charts at this link
If you are still questioning the best size for you, email us or call Customer Service at +1.888.456.0470. Someone from the Atayne crew will help you find the perfect fit.
Do you offer discounts for buying in bulk?
In many situations, we do. If you are looking at placing a bulk order, send us an email or call us at +1.888.456.0470.
I am a dealer; how can I carry your products in my store?
We are always looking for dealers and retail partners who share our vision and values. If you are interested in carrying our products, email us or give us a call at +1.888.456.0470.
If you are an online retailer, you may be interested in our drop shipping program. You sell it, we ship it!
I want to see your products in person. Is Atayne gear in any retail stores?
Check out our retailer page
to find one of our friends near you. If you can’t find someone in your neck of the woods or think your favorite local store would be a good match, introduce them to Atayne. A little peer pressure for a good cause never hurt anyone.
Do you have an affiliate marketing program?
Yes we do. As with our retailers, we look to partner with creative businesses and websites that share our vision and values. For more information, visit our Partner Program Overview
How many plastic bottles does it take to make one of your tops?
Between eight and fourteen 20 oz. PET bottles depending on the shirt size.
I have an idea for a shirt design, can I submit it?
Absolutely! Visit the My POV page
to submit your idea. For sharing your creativity, we will send you a $10 voucher good for your next order in our online store.
What is trash running?
Only the hottest new sports activity. Trash running combines fresh air, physical activity, and litter collection. It’s very simple and can be done just about anywhere. Just tie on your shoes, grab a bag, move your feet, and pick up some trash. Check out our trash runners
page for more information.
What are some of the most interesting things you have found on a trash run?
- Toenail clippers
- A toilet seat
- A fully functioning iPod
- A porn DVD (“Soy Sauce Sxxxs”)
- A partially used stick of deodorant
- A "Sponge Bob" rubber ball
- An old Cadillac Grill
- A dried-up Christmas wreath
What is a trashole?
Formerly known as a litterbug, a trashole is someone who throws his or her trash on the ground for the rest of us to see. Click here for more trash running
How tall is Jeremy?
6’ 3” (190.5 cm) although he will try to tell you he is almost 6’ 4” (193 cm).
What is the greatest karaoke song of all time?
“Wanted Dead or Alive,” at least according to our Chief Pacesetter, Jeremy.
I live in China but I cannot see this Red Shirt blog. What’s the deal?
We can only speculate that the PRC authorities think we’re anti-China because Jeremy has declared Atayne will never produce a red shirt. (See question above.) If you live in or visit China, do let us know if we get un-banned.
P.S. Dear People’s Republic of China Censors:
Our Atayne website was launched 8/8/08 to coincide with the opening of the Beijing Olympics and the very lucky day this number represents. We have Atayne fans and investors who have been to and lived in China. We like Chinese food and appreciate many of the inventions that came from Chinese ingenuity. So could you please stop censoring Jeremy’s Red Shirt blog? We’re not trying to subvert your population. We are a fan of the color red; it’s just for symbolic (marketing!) reasons that we say that we won’t sell a red shirt. If our founder Jeremy had been wearing an orange shirt that day he went for a run and decided to start Atayne, he would have decided to never make an orange shirt. (And would the Dutch be censoring Jeremy’s blog now instead?)